logo

Blog

Insights, tips, and updates about startup analytics and business intelligence.

5 min read

Stripe Revenue Dashboards Made Easy with ZapDigits

For SaaS founders, revenue is the single most important signal of growth. But if you’re using Stripe alone, it can be hard to see the bigger picture. Stripe gives you payments data, but not always the

5 min read

ZapDigits Analytics - Custom events tracking and more

We’ve just rolled out some pretty amazing features in ZapDigits and we’re excited to share them with you! Whether you’re a founder, a product manager, or just curious about what users are doing on your site, these new updates will help you understand your traffic better and faster.

5 min read

10 SaaS Metrics Every Founder Should Know (but most ignore)

Whether you're just launching or already scaling your SaaS product, it's easy to get distracted by vanity metrics. But what really drives sustainable growth are deeper, actionable insights. This guide focuses on **10 key SaaS metrics **often overlooked that you can extract today from tools you already use:

analyticsdatastartups
5 min read

Best 10 Alternatives to Tableau in 2025 (Free & Paid)

Tableau has long been a gold standard for data visualization, but it’s not the only powerful dashboard tool out there. Whether you're looking for a more affordable, more flexible, or easier-to-use platform, this list of

5 min read

Github metrics for tech teams to set data-driven goals

Modern software development is deeply intertwined with collaboration, iteration, and constant feedback. As engineering teams grow in complexity, the need for objective insights into productivity, quality, and efficiency becomes more pressing. One of the richest and most underutilized sources of such insights? GitHub.

5 min read

Essential metrics for Solopreneurs

Being a Solopreneur is like wearing a dozen hats at once — you're the CEO, marketer, product developer, and customer support rolled into one. With so much to juggle, it's easy to get lost in the hustle and lose sight of the numbers that really matter. But tracking the right metrics can be your superpower — helping you make smarter decisions, grow intentionally, and avoid burnout.

5 min read

Startup metrics that every founder should track

In the fast-paced and often chaotic world of startups, making smart, data-driven decisions isn't just helpful—it’s essential. Startups operate with limited time, resources, and room for error. Without the right metrics, even the most innovative ideas can flounder due to poor strategic planning. But with dozens of potential data points to monitor, how can founders know which ones truly matter?

analyticsstartups